From the CEO’s desk. The world went through a historic change on the advent of the internet. What was supposed to be thought as just a fad really shook the cores of many established enterprises? Digital transformation has opened doors to a new dimension of consumer interactions and buying patterns. Because, so far in my experience, digital tech has intertwined itself with almost every industry in today’s date. Travel & leisure, telecoms, media, marketing, aerospace & defence, financial services, government institutions, Hospitals and parallel intensive care units, you name it. Now imagine that sometime around the early 2000’s, massive industry giants, trying to battle this revolution. It was a slaughter for many. For example, sometime back I happen to chance upon a certain article on self-declared top entertainment retailer, HMV. So, let’s consider what happened to them. They were at the summit of their game when the internet was slowly starting to change the ...
The world went through a historic change on the advent of internet . What was supposed to be thought as just a fad really shook the cores of many established enterprises? Digital marketing has opened doors to a new dimension of consumer interactions and buying patterns. Because, so far in my experience, digital tech has intertwined itself with almost every industry in today’s date. Travel & leisure, telecoms, media, marketing, aerospace & defence, financial services, government institutions, Hospitals and parallel intensive care units, you name it. Now imagine that sometime around the early 2000’s, massive industry giants, trying to battle this revolution. It was a slaughter for many. For example, sometime back I happen to chance upon a certain article on self-declared top entertainment retailer, HMV. So, let’s consider to what happened to them. They were at the summit of their game when the internet was slowly starting to change the consumer’s taste in buying music ...